Local businesses trying to revive operations could soon get more help as they seek to ward off persistent challenges due to COVID-19.

Fairfax County plans to create a new program called Fairfax Thrive that would use American Rescue Plan Act money to provide technical assistance to small businesses for digital marketing, financial planning, and staff retention, among other areas.

Up to $10,000 in services could be provided for each company, which would allow the program to assist 620 small businesses, according to a staff presentation at the committee meeting. The effort could use $7 million in ARPA funds that the county government received to provide COVID-19 relief.

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